With the rapid development of science and technology and people's increasing concern for healthy living, a group of experts from the fields of science and technology, healthcare and sports came up with the idea of creating a smart wearable brand during a chance meeting. We were keenly aware that although there were already some smart wearable devices on the market, they were multifunctional and lacked in user experience and data accuracy. Therefore, we decided to establish the brand “SOODDS”, which is dedicated to creating smart wearable devices that integrate health monitoring, exercise assistance, and convenient life functions.
2023: After a year of preparation, the SOODDS team was formed, including top hardware engineers, software developers, data analysts, designers and so on. They invested a lot of money in R&D and overcame a number of technical problems, such as the integration of high-precision biosensors and the application of low-power chips. At the same time, the brand began to conduct market research to gain a deeper understanding of consumer needs and expectations for smart wearable devices, which provided an important basis for product design and function planning.
2024: With the continuous development of AI, IoT, 5G and other technologies, Soodds is actively exploring new directions for future wearable. It has launched the SR series of smart wearable devices, which adopt flexible electronic technology and biocompatible materials, and are able to fit perfectly with the human body, realizing senseless wear. At the same time, SR series devices are also equipped with more powerful artificial intelligence interaction functions, which can be operated by voice, gestures and other methods, providing users with a more convenient and intelligent use experience. In addition, Soodds has cooperated with several fashion brands to launch a variety of smart wearable devices with a sense of fashion and technology, leading the trend of smart wearable. In terms of brand promotion, Soodds has increased its investment in social media and short video platforms, attracting the attention of a large number of young consumers through creative short videos and live streaming. Meanwhile, Soodds has also actively engaged in cross-border cooperation, cooperating with brands in the automotive, home furnishing and entertainment industries to launch co-branded products and customized services, expanding the brand's market boundaries.
2025: Soodds continues to accelerate its innovation in the smart wearable space with the launch of the HR series of smart wearable devices, which integrate virtual reality (VR) and augmented reality (AR) technologies to create a new world of immersive experiences for users. Users can perform activities such as exercise, learning and entertainment in a virtual environment through HR devices, while also interacting seamlessly with the real world. In addition, Soodds also cooperates with a number of scientific research organizations to carry out research on smart wearable devices in the field of brain-computer interface, exploring the direct connection and interaction between the human brain and smart devices, which provides new ideas and directions for the future development of smart wearable. In terms of brand building, Soodds continued to strengthen the shaping and dissemination of brand culture, and enhanced users' sense of identity and belonging to the brand by organizing activities such as brand culture festivals and user fan meetings. Meanwhile, Soodds also actively participates in the development of international standards to promote the standardization of the smart wearable industry and enhance the brand's discourse and influence in the international arena.
In 2025, Soodds will develop 3 smart watches and 5 smart rings to meet the market demand.
